Korea’s global short-form content platform Shortime has exclusively unveiled the original BL short-form drama “My Team Leader Is Working Late Again.” With its unique blend of romance, comedy, and fantasy elements, the series has drawn enthusiastic attention immediately upon release.

Produced by Musicow, Co-Invested by CODE CRAYON and HLL — Eye-Catching Collaboration

The drama is produced by Musicow, a content studio specializing in music IP-based productions. CODE CRAYON, operator of Shortime, and content company HLL participated as co-investors, further enhancing the quality of the work. The collaboration is also notable as a strategic attempt to expand the BL genre within the short-form content market.

“My Team Leader Is Working Late Again” begins when a team leader discovers he is suffering from a mysterious “abnormal status” that affects only him. The only cure: “love.” With this fantasy twist, everyday life and romance mix together in a lighthearted and entertaining way. Presented in short-form episodes of about 60 seconds, each installment offers swift pacing and delicate emotional development, leaving a strong impression on global fans familiar with BL content.

Merchandise Collaboration with ODDSOCKS — Physical Collectibles for Global Fans

Fashion brand ODDSOCKS joined as a costume sponsor for the drama. Fashion items worn by lead actors Shin Ah-hwi and Kim Ye-chan — such as socks, t-shirts, and caps — are available for global purchase through the Shortime platform. Notably, early buyers receive a Polaroid photo signed by the actors, sparking strong demand among fans eager for collectibles.

Shortime’s Strategy: Gamification Meets Short-Form Content to Engage Global Fandoms

Shortime integrates gamification into its content experience through features like ad-viewing, mission completion, and daily check-ins, enhancing user interaction. This system goes beyond simple viewing, offering participation-driven experiences that heighten immersion and satisfaction — a core strategy of the platform.

In addition, Shortime continues to plan and produce short-form content across diverse genres, including BL, romance, thrillers, and youth dramas, while actively expanding into global markets such as Japan, Southeast Asia, and the Americas. All content is supported with multilingual translations and AI-generated subtitles to build bridges with fans worldwide.

Currently streaming on the Shortime app, “My Team Leader Is Working Late Again” is part of this global strategy, with multilingual translations available to connect with audiences across different countries. Moving forward, Shortime plans to expand its influence in the global short-form content market with creative BL storytelling and highly immersive formats.

Source: MBN Star Reporter Park So-jin