The IP-based content company CODE CRAYON announced that it launched its global short-form content platform ‘Shortime’ on September 4.

‘Shortime’ plans to showcase services mainly in Korea, Taiwan, Japan, and North America, with the goal of expanding into Southeast Asia and Europe in the second half of this year.

'Shortime' actively utilizes the visual grammar of short-form content, presenting intense individual episodes that last just 60 seconds. The series, which premiered on September 4, includes romance stories like <Dear X> and <Love Perfume>, as well as thrillers with gripping plots like <Bloody Blossom> and <Acquaintance Woman> Additionally, short entertainment content with concepts like <Real DM>, featuring a '3-Second Blind Date', is also set to be released.

Users can watch individual paid episodes by purchasing credits through in-app payments. Free viewing is also available by earning rewards through watching ads or participating in in-app events.

Additionally, ‘Shortime’ offers a ‘Daily Pass’ for unlimited viewing of all series for 24 hours at a reasonable price, as well as a ‘Weekly Pass’ for unlimited access to all series for seven days.

CODE CRAYON’s CEO Park Jeebok stated, “We are thrilled for 'Shortime' to launch amid the high expectations of many media partners. We hope to elevate the status of K-content globally and create a structure where all media stakeholders can thrive together.”

He added, “Our goal is to optimize ‘Shortime’ for globalization by supporting various languages and localizing storylines, providing content that anyone around the world can relate to and enjoy.”

To celebrate the launch, ‘Shortime’ is currently running a discount event for the 7-day subscription ‘Weekly Pass.’ Various events will continue to be held in the future to offer consumers even more benefits.

Meanwhile, ‘Shortime’ introduces Korean snack content, such as daily horoscopes, to global consumers, providing fresh experiences for local audiences. In the future, it plans to introduce various gamification features and improve service quality so that users can enjoy consuming content more effectively.


Source: Dailysecu (https://www.dailysecu.com)