CODE CRAYON announced on the 27th that it will showcase its global short-form content platform 'Shortime' at the '2024 International Broadcast Video Market (BCWW)' to be held from August 27 to 29.

The '2024 International Broadcast Video Market', hosted by the Ministry of Culture, Sports and Tourism, is an event where media professionals from around the world gather to discuss business opportunities for the overseas expansion and export of K-content, and to hold content conferences, among other activities.

'Shortime' is a short-form platform providing K-drama content consisting of short episodes within 90 seconds, focused on producing original content centered in Korea. It offers global, tailored services so that users worldwide can easily enjoy K-content anytime and anywhere.

Set to officially launch on September 4, 'Shortime' is expected to introduce upcoming short-form drama content such as 'Bloody Blossom', 'Dear.EX', and 'Live to Die, Die to Live' at the '2024 International Broadcast Video Market'. Additionally, it will briefly introduce various reward events for the service, fortune-telling features, and other gamification elements.

A representative from CODE CRAYON stated, "We are pleased to participate in this important venue where we can meet various global stakeholders including production and media companies," and expressed hope that they can establish a foundation to solidify the position of K-content and leap into the global market.

CODE CRAYON is running a pre-registration event for 'Shortime' until September 4. Pre-registered users will receive a bonus coupon to watch episodes for free and gift cards for delivery apps.


Source: Global Economic (https://www.g-enews.com/)